Ever wonder how reputable blogger/marketer ItsBizkit got his start? In the latest episode of journalist Y. Jones ‘How I Started’ series, Brand/Social Media/Blog connoisseur ItsBizkit speaks on his come up, climbing up the music industry ladder, and overall drops gems on his clever marketing. It all starts with authenticity.

The CT innovator sits down with the Long Island native, soaking in Bizkit‘s most memorable moments, including his infamous viral reaction to Funk Master Flex throwing shots at Drake:

check out the informative, full interview conducted by Y. Jones, here: